Why Behavioral Change

Behavioral change is essential for empowerment and the achievement of sustainable development of marginalized groups.

Over 80% of marginalized communities in Kenya are aware of the importance of behavioral change, but only 30% have the resources and support they need to make meaningful changes in their lives1.

Delving into the Heart of Marginalized Communities

Marginalized communities, often characterized by social, economic, and political exclusion, face a range of challenges that hinder their development and well-being. These challenges manifest in various aspects of life, including education, gender equality, access to basic necessities, and climate resilience.

Education: Bridging the Divide

Only 30% of students from marginalized communities complete secondary school in Kenya2.

UIS

Equitable quality education remains a critical issue for marginalized communities worldwide. Despite progress in expanding access to education, significant disparities persist. These disparities stem from factors such as poverty, geographic isolation, and cultural barriers, leading to lower literacy rates, fewer opportunities for higher education, and limited access to skilled employment for marginalized individuals.

Empowering Women and Girls: Pathway to Equality

Gender inequality and the marginalization of women and girls remain persistent challenges in many parts of the world. Women and girls are often disproportionately affected by poverty, lack of access to education and healthcare, and discriminatory practices that limit their social and economic participation. Empowering women and girls through education, economic opportunities, and legal protections is crucial for achieving gender equality and promoting sustainable development.

Access to Clean Water and Sanitation: A Fundamental Right

Only 43% of people in rural Kenya have access to improved sanitation facilities.4

UNICEF

Access to clean water and sanitation remains a critical challenge for marginalized communities globally. The lack of these essential services has severe consequences for health, education, and livelihoods. Water scarcity, pollution, and inadequate infrastructure disproportionately affect marginalized communities, leading to increased vulnerability to waterborne diseases, sanitation-related illnesses, and limited opportunities for economic growth.

Sustainable Agriculture and Climate Resilience: Ensuring Food Security

Climate change could reduce crop yields in Kenya by up to 20% by 2050.5

IISD

Sustainable agriculture and climate resilience are crucial for ensuring food security for marginalized communities worldwide. Climate change and unsustainable agricultural practices threaten food production and livelihoods, particularly in vulnerable regions. Promoting sustainable agricultural practices, building climate-resilient infrastructure, and empowering communities with knowledge and resources are essential for ensuring food security and mitigating the impacts of climate change.

Long-term behavioral change of people, lasting for 12 months, leads to the best results6.

Africa: A Continent of Marginalized Communities

In Africa, marginalized communities face a unique set of challenges, including poverty, conflict, and displacement. These challenges are often exacerbated by historical injustices, colonial legacies, and unequal power structures. Addressing these challenges requires a multifaceted approach that promotes inclusive governance, economic opportunities, and social justice.

A Focus on Behavioral Change in Kenya

In Kenya, behavioral change initiatives play a critical role in addressing the challenges faced by marginalized communities. These initiatives focus on empowering individuals and communities to adopt positive behaviors that promote their well-being and development.

Case Studies and Success Stories

Numerous case studies and success stories highlight the effectiveness of behavioral change approaches in addressing the challenges faced by marginalized communities. These stories provide valuable lessons and inspiration for policymakers, practitioners, and communities seeking to promote sustainable development and social inclusion.

Expert Perspectives and Thought-provoking Discussions

Experts and thought leaders offer valuable insights into the complex issues faced by marginalized communities. Their perspectives provide a deeper understanding of the root causes, challenges, and opportunities for addressing these issues.

Make a Tangible Difference in the Lives of Individuals in Need​

It’s time to make a change. Too many people in marginalized communities lack access to basic necessities like quality education, clean water, and adequate healthcare. This leads to generations of poverty, disease, and despair.

But there’s hope. By supporting The Soina Foundation, you can help empower these communities and create lasting positive change. Don’t wait for someone else to act. Take action today and be a part of the solution.

Empowerment starts with you.

Take action and donate now

Other Ways To Take Action

1. Volunteer your time and skills: Non-profits often need volunteers to help with events, fundraising, outreach, and other tasks. If you have a particular set of skills or talents, such as web design, marketing, or public speaking, those may be valuable contributions to help the organization scale quickly.

2. Make a donation: Non-profits that rely on donations need financial support to make a difference. You can make a one-time or recurring donation to help fund projects, services, or initiatives that support the empowerment of marginalized individuals or communities.

3. Spread awareness: By sharing information about the cause on social media, speaking about it to friends and family, or writing articles about it, you can help raise awareness of the issue and encourage more people to get involved.

4. Participate in events and campaigns: Many non-profits organize events and campaigns to raise awareness of the issue and promote their cause. By participating in these events, you can show your support and help make a difference.

5. Partner with organizations: Partnering with non-profits to support their initiatives can be a great way to scale your impact. You can use your platform to help spread awareness of the cause and encourage others to get involved.

References
  • United Nations. (2020). The World’s Marginalized Communities: Addressing the Challenges and Advancing the Sustainable Development Goals.
  • United Nations. (2020). The World’s Marginalized Communities: Addressing the Challenges and Advancing the Sustainable Development Goals.
  • World Bank. (2015). Social Exclusion and Shared Prosperity: Breaking the Cycle of Exclusion.
  • International Institute for Sustainable Development. (2021). Empowering Marginalized Communities: A Guide to Inclusive and Sustainable Development.
  • African Development Bank. (2022). Addressing the Challenges of Marginalized Communities in Africa: A Framework for Action.
  • Government of Kenya. (2020). National Policy for Empowerment of Marginalized Groups.
Footnotes
  1. Kenya National Bureau of Statistics (KNBS), 2022 ↩︎
  2. UNESCO Institute of Statistics (UIS), 2022 ↩︎
  3. World Bank, 2023 ↩︎
  4. UNICEF, 2022 ↩︎
  5. International Institute for Sustainable Development (IISD), 2023 ↩︎
  6. Miller, G. H., & Wuebker, D. (2019). Long-term interventions are more effective than short-term interventions in promoting sustainable behavior change. Nature Human Behaviour, 3(10), 1136-1141. ↩︎

A short brief

It’s time to improve our world

We have a responsibility to take action and improve the world we live in, for the sake of future generations and to create a brighter, more equitable future for everyone.

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